The Footwear Biomechanics Symposium 2011 award was given to Nike, one of the largest industry in sport footwear and apparel. It was found in 1964 by Bill Bowerman and Phil Knight but wasn't until 1978 they had renamed it into Nike. Before then, it was originally started out as Blue Ribbon Sports. They provide high quality shoes for athletes of all kind of sports.
Nike is located worldwide. Though it is around the world, they have only open in the province Ontario in Canada.
In USA
Nike's competitions are Reebok, Adidas, and Puma. Awhile their competitive edge high quality shoes for athletes to have better speed in running.
One of Nike's founder, Bill Bowerman, had past almost 12 years from now. But he was a coach of University of Oregon. However, Phil Knight's purpose is to help runners run faster because of a belief. The existing track shoes at that time made runners slower, so it was decided to make better quality shoes.
How they handle each of these aspects of the business model:
- Partner Network: partnered with retailers around the world, such as footlockers
- Key Activities: variety fitness and sport activities
- Key Resources: help runners run faster
- Cost Structure: spent about $38 billion to buy 1.1 million shoes in 1998
- Offer: sport footwear such as; running, basketball etc
- Customer Relationships: seems to not respond to customers as often
- Distribution Channels: is a distributor, which means it sells to retailers
- Revenue Streams: 54% footwear, 27% apparel, 6% equipment, 13% others
- Costumer Segments: athletes, all ages
Official link: http://www.nike.com
Commercial: http://www.youtube.com/watch?v=hbV6qsWEESw
Official link: http://www.nike.com
Commercial: http://www.youtube.com/watch?v=hbV6qsWEESw
