Physic Marketing
- Newton's Law
Force = Mass x Acceleration (F=Ma)
- The more massive a brand the more baggage the more force is needed to change its positioning
- Bunch of particles dancing around and you shine a light they hide
- Acts of observing the consumers changes their behaviour
ie. I never let my kids eat junk food (buys it hundreds and thousands a year)
- You can never measure a person on what they say but how they do it
- You cannot prove a hypothesis through observation, you can only disprove it.
- Can invest a long time on a brand but once it's been screwed up people changes their minds
- Entropy is a measure disorder of a system
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