Sunday, October 30, 2011

Revitalize Downtown

1. How is the marketing of the "revitalize downtown" campaign different from any other company's efforts?
They are making new and better downtown, which means people will move in more.
2. Why did the campaign begin?
(Can't find)
3. What research did the "revitalize downtown" campaign use to begin?
(Can't find)
4. What are the accomplishments of the "revitalize downtown" campaign? How can you measure success?
When lots of people move it, they will buy from stores.
5. Provide an example of how the "revitalize downtown" campaign has marketed itself?
Building signature streets so every can see it.
6. What does the "revitalize downtown" campaign do for publicity?
It improves downtown and have more space for people to come in.
7. What does the "revitalize downtown" campaign do for advertising?
(Publicity - free media, Advertising - paid for media)
Building signature streets so everyone can see, and could use televisions and have a group of students tour around the place.
8. Find a "revitalize downtown" advertisement. Explain how it 1 - attracts attention. 2 - Gains interest. 3 - Builds desire and 4 - Gets action.on.

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