Advertising notes.

1. What percentage of revenue comes from advertising and marketing?
Tv - 100%
Newspapers - 80%
Magazine - 60%

2. Who are you marketing to?
Largest group of consumers - Young woman 12-24.
Female teens spend 64 billion dollars a year.
Younger woman wants to look 5 years older meanwhile older woman wants to look 5 years younger.

3. Cilent
Coca Cola, ad agency (market research, creatives, producers, media buyers)
Media - Facebook, tv, newspapers, billboards

4. Different Advertising techniques.
Avante Garde
Facts and figures
Weasel Words