Do you think they are right about generation Y? How can you use this "consumer behaviour" analysis to further your company?

I think it's pretty true. My friends hardly pay attention to commercial at all and I do too, and they tend to search things or hear things on the internet. I think it can affect our company positively if we promote our business on social networking, such as Facebook. Friends would support us, and buy it, meanwhile bringing their friends, and if their friends feel like buying it, or think they should give it a try, our product will be sold.